Editorial Publishing
Press Releases
Press releases are mostly used to communicate a significant piece of news about an achievement or a milestone the company has reached. For a press release to generate good coverage, it has to contain newsworthy information in order to appeal to journalists to publish it.
Such as a launch of a new product or service, a target the company has reached or an initiative its taking.
Opinion Pieces and Articles
An editorial piece that includes informative insights related to the client industry in which they operate. Taking a leading role in spreading awareness on important topics and taking the initiative to inform the public about the latest market insights, this adds weight to the company’s public image and perception.
Advertorials
An advertorial campaign targeting selects number of print and online publications. The aim is to leverage paid content maintaining control over published editorial content in the early stage would set the media on the right direction in terms of communicating the company’s messages leaving no room for misinformation.